WE LEARNED IT IN COLLEGE..... MARKETING 101: Marketing is identifying and satisfying consumer wants and needs.

In this age of instant communication and seamless connectivity, marketers have access to an unprecedented quantity of data, most of which deals with the "what", "when", and "how much" of consumer wants and needs. By facilitating the coming together of marketers and people who buy their products, MarketLink helps clients focus on understanding the "why" and "how" behind the choices consumers and customers make.

Marketers depend on a great number and variety of tools to manage and grow their businesses. For example, market share and source of volume data are useful indicators of how the brand is doing. However, they are not tools for growing or driving a business.

MarketLink designs, executes and interprets research that provides these actionable insights. Let us help you to explore and understand the "why" and "how" of your customers' wants and needs.


To increase brand share and manage source of volume, marketers need to know what factors influence user acceptance, satisfaction and repeat. They need to be aware of the rational and emotional underpinnings of consumers' relationship to a brand, how consumers define quality in a given category, what meaning people take away from an advertisement, and what triggers purchases and brand choice decisions.    
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